The brief
Alfera makes laptops, tablets, smartphones, and TVs — designed in Nigeria, built for a global market. They needed a digital presence that matched their ambition: not a "made in Africa" story, but a premium tech brand that happened to be African-led.
The brief had one clear instruction: no compromises on quality. This site had to stand next to Apple and Nothing without flinching.
The design direction
The palette is graphite and gold — dark backgrounds that make product photography pop, gold accents that reference craft without kitsch. Typography runs Syne for display and DM Sans for body: confident, geometric, contemporary.
Every section was designed to work at two speeds: a three-second scroll for someone browsing on mobile, and a fifteen-minute read for a buyer doing due diligence before a $600 purchase.
Product documentation
Four product PDFs totalling 200+ pages. I built a Python pipeline using PyMuPDF to extract every product image, filtered by dimension to remove UI chrome and icons, and organised the output into per-model directories.
The result: a spec section for each device that actually shows what you're buying — interface diagrams, hardware renders, dimension drawings — not stock photography.
The transfer
The site launched on Cloudflare Pages, then migrated from paulojuri.com/alfera to its own domain at alferatechnik.com. That involved Cloudflare API calls to configure custom domains, Namecheap DNS updates, and debugging a CNAME conflict that was causing Error 521s.
It also involved fixing a robots.txt conflict where Cloudflare's AI scraper management was silently prepending a ClaudeBot: Disallow rule before the user-defined allow rules.
What I learned
Product websites for hardware are a different problem to SaaS. The customer is making a considered purchase. Every word and image either builds or erodes confidence. Removing three bad photos did more for conversion than adding ten good ones.